Focused on Your Audience

We pack more than a decade of content strategy experience into everything we do, so you get exactly what you need to get visibility – even in a crowded space.

Content Projects

Explore past projects to see the type of work we have done – and can do for you.

Client: Optima Dermatology | Project: Ongoing Content Production

Client: Great Bay Strength & Conditioning | Project: Brand Video

Eric Morris, the owner of Great Bay Strength & Conditioning in Newington, NH, hired Conifer Content Marketing to interview members and shoot footage to create a video that would promote the gym – specifically the 4:30am class – and support a social media strategy to increase memberships.

Project elements included:

  • Conducting filmed interviews of coaches and members

  • Capturing the gym experience in real time

  • Highlighting success stories and the role the gym plays in helping members reach specific personal goals

  • Supporting the brand’s narrative of helping parents set and achieve their fitness goals after having kids

Ultimately, we were able to collect valuable footage that was repurposed for the gym’s website, greatbaystrength.com, and for social media.

Client: Great Bay Strength & Conditioning | Project: Social Media Strategy

Following the publication of his first book, Priority You, which provides practical, family-oriented advice and strategies for parents to reclaim control over their health and fitness after having kids, gym owner Eric Morris wanted to amplify the gym’s presence on social media.

Conifer crafted a social media strategy focused on:

  • Promoting the book in different, creative ways

  • Showcasing gym members and their achievements

  • Using the brand video to provide a look inside the gym

  • Sharing coach and member quotes / testimonials

  • Increasing memberships through deals and offers

  • Highlighting the gym’s differentiated offerings

Optima Dermatology provides expert dermatology services to patients of all ages across New Hampshire and Maine, and is part of the Optima Dermatology & Medical Aesthetics family of practices, which also includes Advanced Dermatology & Skin Cancer Center, and Optima Research, and Dermatology Center of Indiana.

We have provided content production support to Optima for more than 3 years, producing blogs, long-form articles, press releases, provider profiles, and articles for media publication.

Our content strategy is focused on:

  • Promoting the provider’s commitment to healthy skin

  • Communicating skin care best practices and advice from Optima’s board-certified providers

  • Generating awareness about skin cancer detection and prevention, and scheduling annual skin checks

All content is optimized for SEO and AI search, helping build Optima’s content authority and increase the brand’s position in the market as the go-to expert in healthy skin.